Culture & Cultures

Culture and art have the strength to confer a particular depth to any destination, if presented properly, far away from commonplaces and stereotypes. Obviously culture and art are expressed through the thoughts, impressions and emotions of each observer, reader and visitor. That's why a comprehensive online- community with really engaged members is so important. In particular in today's social media landscape with a visual overload, where so many people are just seeking for attention.

The ability to characterize an outstanding storytelling allows to create a truly personalized destinations- experience. 

A relevant aspect in destinations management is to involve people who actually live in a place to it. A concept that helps to identify with the way in which the place is proposed and perceived externally. This will make people more proud to become ambassadors of their own place, making the traveler's experience more authentic (and of course pleasant).

This includes both the iconic characteristics of known aspects of a place, but in the same way the authenticity, the atmospheres, lights, flavors and folklore; all the characteristics that make it unique in its totality.

People, travelers, explorers, dreamers, planners, improvisers...

A destination is not a product. A destination is not anything that should be communicated restricted into a commercial logic. Every destination has the power to preserve nostalgias and individual facets of a person's lifestyle, both real and desirable.

Destinations, expectations, memories

Destinations marketing begins long before a destination. It begins with the understanding of how to capture the nostalgia of a place. It's not (only) what takes you to a destination, but in particular what you take from a destination once you are home again, that may last forever.

People who want to visit a place, whether it's a distant country, a known city or even a region in the own country, often have an emblematic image of this in their minds. A symbolic picture that includes their idea of lifestyle about this place, their expectations and impressions. 

Who proposes a destination, has the opportunity to confer a greater depth to this individual image that everyone may have. To transmit "multisensory" impressions to explore for each facet of a destination.

A complementary destinations- and communication strategy is able to facilitate the traveler's individual experience, making it in this way more authentic: to live, share and remember. 

The world is larger

Travelers from all over the world approach (specially) iconic destinations with the most different expectations. A place becomes a mirror of countless cultures, point of views... and nostalgia, because every traveler will approach any destination with the different expectations and priorities. 

The more a travelers' experience is customized, the more it becomes authentic and manifold in its individual characteristics. This will result in unique sensations that travelers will love to share, thus becoming true ambassadors of the place. 

The same place can be for someone a place where to close the eyes and just relax all the time. For someone else, simply a short break on which reflecting on the adventures just experienced, and already planning the next adventure. And for someone else it's moment in which to have full control over the holiday, the time and everything around.

The structure of Storyexpe is characterized by a comprehensive network of complementary lifestyle, business and art categories, geographic areas, media, ambiences, themes and points of interest. This allows to generate and develop an immersive storytelling and to create an authentic, constructive communication within a pleasant environment.