WELCOME TO
LOIMEDIA
LOIMEDIA IS THE MARKETING DIVISION OF STORYEXPE
• COMMUNICATION STRATEGY
• STORYTELLING
• CONTENT CREATION
• COPYWRITING
• DESIGN
• STRATEGIC DEVELOPMENT
• CAMPAIGN CREATION
• BRAND AWARENESS
• BRAND EXPERIENCE
• BRAND REPUTATION
• BRAND IDENTITY
• EMOTIONAL BRANDING
• COMMUNITY MANAGEMENT
• CUSTOMER LOYALTY PROGRAMS
• NEUROMARKETING
To create a successful brand doesn’t mean to gain more likes. It’s the art of telling a unique story in a unique way to the right people.
What is a brand? Is it just the promise of a solution? Is it the congenial embodiment of a lifestyle? An authentic and trustworthy reflection of its customers’ needs? Is it an outstanding projection of their wishes? Is it a compelling communication strategy able to make their customers feel part of the brand (live, in today’s social media landscape)? Is it an always evolving strategy, capable to disclose coherently multifaceted and always surprising aspects of a brand?
A branding strategy consists in a harmonious combination of these elements, united in the clear expression of an identity.
Loimedia's main purpose is to confer a specific depth to a brand: a cultural, social, geographical, professional. A depth to highlight all characteristics able to make a brand stand out from the first sight. To define its uniqueness in every detail. To outline a beauty, specially where it's unexpected and where it can provide a particular value. To represent a brand through its multifaceted aspects within a comprehensive communication strategy.
BRAND IDENTITY
Many of the most iconic brands are characterized by the fascinating ability to incorporate myths and legends able to confer them a mysterious aura. An aura that will never be completely unveiled, and that is continuously renewed in a coherent way. With a brand represented in all its multifaceted aspects.
The strength of a brand identity is reflected in the wish of a customer to be part of a brand's history. A successful brand makes its customers live that part as protagonists.
Depth of time
Every brand has in its origin a consistence able to outline an identity for the present. Especially in today's market, with a broad number of brands who share very similar, interchangeable presences, often unable to stand out and capture attention. Whether it's a long-established tradition, or a newly born brand: the understanding to capture and communicate time is one of the most fascinating elements for Loimedia.
ROADS DON'T CHANGE OVER TIME. NOR THEIR DIRECTIONS.
UNTIL WE LEARN TO CONSIDER THEM FROM A DIFFERENT PERSPECTIVE, AND FIND NEW DESTINATIONS.
BRAND EXPERIENCE
What has the ability to make a brand experienceable? What can confer exclusivity to a value that is truly beyond any reasonable measure, making it in this way absolutely unique and outstanding? Not just a product or a service, but an object of desire that emerges from the mass with an exceptional aura. Something able to embody wishes, ambitions and individual lifestyles.
Why are certain objects - like cars, art, properties, etc. - able to reach values that can exceed all estimations and comparisons? Sure, sometimes they are rare, even unique, and sometimes also ancient. Of course they have a story. Maybe their way until our present time is characterized by many stories. Perhaps they epitomize a mysterious suggestion. Their brands have certainly one thing in common: a certain depth, evident or hidden.
A complementary brand experience: are your customers passionate about wine? Do they love diving? To explore unspoiled nature? Are they passionate about culture? Do they have a particular interest in historical buildings and monuments? Do they love genuine cuisine? Are they looking for particular adventures? Or unique romantic moments? How can you enrich your offer (and your customers' experience)?
CONTENT CREATION
Finding suitable words, images, forms and expressions for what can be defined as sublime is one of the most fascinating challenges. The complexity of a strategy is defined by the ability to facilitate the choice for each (existing and potential) customer. To create a seamless experience, enriched at every stage by intuitive opportunities of choice, able to confer a greater depth and individuality to the entire experience. Whether it's clothing, accessories, food, a significant purchase, or decisions of a moment: a successful brand identity is able to reflect the most individual wishes: the opportunity of detailed choices will instill a joy in the final result. And exceed expectations with an unexpected freshness.
GHOSTWRITING & COPYWRITING
Copywriting is not simply that part of a process necessary to find the most appropriate words to describe a brand. Copywriting is art. Its mastery goes far beyond a well readable text that outlines what a brand offers and what it stands for.
Copywriting means the empathy to capture the emotions that a brand wants to communicate. To coat them in appropriate words, and to insert them in a syntax that is intuitive where needed, and captivating where it really provides added value. It obviously implies a knowledge of customers' needs, and at the same time the ability to anticipate their wishes.
Orientation and relevance are two key concepts for a successful text: orientation to lead (potential) customers to the solution, and relevance to make them realize that this is the right solution.
>> Read more.
STORYTELLING
The art of interpreting individual emotions and reflecting desires through the authenticity of a brand, is translated into a compelling storytelling.
EMOTIONAL BRANDING
A purchase decision is a largely emotional process, during which many factors influence the final decision.
A specifically structured environment allows you to address different customer types accordingly to their main interests and characteristics, in consideration of individual emotional factors that influence a decision-making process:
• Balance (with focus primarily on values like: security, stability, order).
• Dominance (with focus primarily on values like: status, power, efficiency).
• Stimulant (with focus primarily on values like: adventure, curiosity, new experiences).
Limbic®- Map
Every human being is characterized by a specific, individual emotional value system, often as a combination of different factors. For example, in luxury travel can be noticed more frequently guests with personality types as a combination between dominance and stimulant. This means that every potential new customer is driven by a unique set of values, needs, objectives and longings.
Why does it make a significant difference?
A specific offer can result in completely different reactions even with apparently similar customer types. For example, applying a price reduction may be attractive for customers who are specifically looking for an advantageous offer, but it may be even counterproductive for those who are looking for a particular added value, for which they are willing to pay more.
What does it mean for your brand?
It means that your products or services need to be communicated accordingly to different customer types. If you offer a solution suitable for a rather heterogeneous clientele, your communication strategy for this solution should be as diversified as your customers are, although they share a need or desire.
THE TRUE VALUE OF SOMETHING CAN ONLY BE APPRECIATED IF YOU ACCEPT TO EXPLORE ITS DEPTH.
UP UNTIL ITS ORIGINS.
DESIGN
Beauty is highly individual, the way it is represented and how it is communicated. It requires a deep knowledge of markets and customers; the ability to analyze and design a clear strategy, well rooted in the entire sphere of customers' activities, interests, wishes, lifestyle and businesses.
Many brands share the same market. An often they communicate their presence in similar ways (and where not, maybe in a misleading way). Which brands succeed? Only those who occupy a specific emotional field in their customers’ minds.
COMMUNICATION STRATEGY
In particular in today’s social media landscape, with a visual overload and people often just seeking for attention, the art of embodying a brand coherently in all its most multifaceted nuances has become increasingly important.
One of the benefits of social media is the possibility for everyone to define an immersive storytelling experience: the ability to understand and represent customers’ lifestyles, far away from common stereotypes.
LUXURY
A luxury brand is not just a brand. It's a culture. It's not (just) a solution to a problem, but also the ability to embody dreams and wishes. A luxury brand has a mystical aura, even before having a specific essence.
IT'S THE FREEDOM TO EXPERIENCE TIME IN THE MOST INDIVIDUAL WAY.
IT'S THE CONTINUOUS SEARCH FOR BEAUTY, AND THE GRATIFICATION THROUGH IT.
Not only where it manifests itself in the most evident ways, but equally in the small moments. The art to (re-)present beauty results in the ability to interpret and experience it individually.
Luxury is the freedom of choice. And being able to propose complementary and individual solutions to suit each person perfectly. In other words: the competence to make a choice unique. And the time around that wraps the choice. Storyexpe has been designed in order to allow to define the concept of value in every characteristics, not based on short term gratifications. And Loimedia offers comprehensive solutions to embody and communicate this everywhere a brand needs a truly outstanding presence.
At the base is a deep knowledge of customers' wishes. When it is necessary to represent traditional values in the most modern and coherent way, and when it is necessary to do it more innovative than others. The strength of a brand consists in its ability to reflect the most individual wishes, with a clear understanding for the entire lifestyle around. An aura able to enshroud itself around customer's desires.
Customers follow the natural human tendency to project the own idealized image into the desired lifestyle.
Luxury customers require the most individual resources to achieve it.
The difference is that here people want to achieve what others can only dream of.
LEGENDS ARE THE NOBLEST MOLD IN WHICH TO FORGE THE EXCELLENCES OF OUR FUTURE.
BRAND REPUTATION
Reputation is priceless. The emotions that certain brands are able to express can be truly unique. A perfectly harmonized combination between a fascinating lifestyle, a clear history and a well defined (and communicated) purpose. With the ideal strategy, every detail seems to suit with a spontaneous perfection.
The ability to valorize art and culture properly (and through an accurate strategy) can significantly enhance the value and reputation of a brand, leaving a lasting impression and representing harmonized details of a cultural (life-) style. It allows users to explore and experience deeper facets of a brand. Attention to the finest details where it is most surprising.
The search for beauty even (and above all) where it is unexpected.
STRATEGIC DEVELOPMENT
The art of a strategy consists in reflecting symbiotically the uniqueness of a work in the uniqueness of whoever observes it, within its lifestyle.