NO ONE EXPECTS YOU TO CLAIM THAT YOU HELP PEOPLE TO BECOME HEROES.

BUT AFTER ALL, THAT'S EXACTLY WHAT READERS EXPECT FROM YOU.

You have probably heard from just about every other copywriter that ...they can help you tell your story. Today's narrative should be much deeper, and tomorrow's should be even more multifaceted.
Through your work and content, you aim to help and inspire people, right? So, it's not really your story that primarily matters. The stories of your readers, clients and followers matter (obviously). But you don't merely guide them along their journey. You are not simply their mentor. You are not just an expert able to enlighten and clarify their problems, in order to remove what makes them inscrutable and seemingly insurmountable. You are also someone who can create paths they are unable to see elsewhere. Those paths will define their hero's journey as a whole.

With your work, you are the voice that guides readers through their hero’s journey. And when they find you, they are probably at the beginning of it (and some are just curious). It’s up to you to make them become the heroes, and you do this by introducing them to a clear path. Beginning with the first word they read about you, wherever they find you. In this journey, you become their mentor, their ally, their advisor, their friend, the experienced person who knows the path. Who has been through it many times. Who is able to understand it. And who, with his style and empathy, is in any case the person who is pleasant to have at one's side during the journey.
Whatever you want to be of all that, be it with originality and with a clear personality. If you can present yourself with an outstanding writing tone, your voice will be able to accompany readers far beyond the reach of words.

THE ART OF COPYWRITING

"Nothing amazing happens to those who remain average"

What is one of the things that you have to fear the most as an author? To become just average. To create something that is simply in line with expectations, nothing more. To merely add your own voice to all the others that already exist. Not being able to offer readers a new and fascinating path.

WHAT'S THE VALUE OF A SENIOR COPYWRITER & GHOSTWRITER?

• A Status Symbol: Written content has the ability to give a professional a distinctive status symbol and help you become an authority in your field. Customized and uniquely defined written content is the best way to leave a lasting impression on everyone who comes in contact with you, whether they are new to you or already know you.
• It's a powerful way to communicate your expertise in a unique context: storytelling that can follow the readers' inner dialogue.

GUARANTEES

Here you can see clearly what, how and for whom I write. And most importantly, how you can benefit. My goal is to go where others do not, and to create what others do not even think about. I guarantee:

• 100% authentic, original and timely content. I am not "inspired" by what is common and expected. Most importantly, no AI is ever used (and anyone who knows anything about writing can easily see this in any context of our content).

• Every content I create is exclusive. I don't outsource anything. Never. This is why I am very selective about the work that I can really add value to.

This means

1) The opportunity to create a unique and fascinating storytelling around the personality and expertise of a brand or professional, which in itself has all the prerequisites to result in a work that you can truly be proud of.
2) I only work with agencies, brands and professionals for whom my work can really help to give them authority/status in their field.

LUXURY / LUXURY REAL ESTATE

Blurring the line between art and craftsmanship. Between dream and reality. To define nothing less than the most experiential uniqueness.

What does it take to stand out in the luxury market? To express the uniqueness of what is rare? To represent the sublime in what was created to be one of a kind?
It takes the ability and presence to become an emblematic identity. A statement of the dream you represent. The values you embody.
A status symbol.
A captivating dialogue with your existing and potential clients, that transports them into an extraordinary journey of the dream. It's a journey that offers the most individual interpretations and solutions, unfolding in its deepest and most sophisticated facets.

This is exactly the content I create.

What makes luxury stand out is its depth - whether in an estate, a luxury car, or a limited-edition creation. The most successful and emblematic brands and properties are distinguished by their unparalleled ability to embody the depth that composes every facet of their sublime essence: art, culture, design, technology, nature. An origin. A heritage. A value that, when embraced, becomes the most sophisticated evolution for each client.
These elements converge into a refined harmony.
The art lies in elevating dreams into rewarding experiences, able to create fulfilling memories and write a unique story. This story will, in turn, rewrite the dreams of everyone else.
As important as the first impression is, in luxury, it must convey a far greater depth, that unfolds the dream in its most multifaceted aspects, seamlessly converging into a unique harmony.

MY GUARANTEE:

You know that in luxury, true craftsmanship is defined by the excellence of every detail. And just as every connoisseur notices the slightest distinction, I guarantee 100% uncompromising authenticity and tailored originality, without any use of AI.

FOR REAL ESTATE AGENTS:

In luxury real estate, you represent more than just a market. You represent a lifestyle. A dream. And perhaps the most sophisticated aspects of a city.
Just as luxury properties are more than just listings, my content is more than just a mere description.

WHAT'S THE UNIQUE VALUE FOR YOU?

Content, when crafted to perfection, becomes the most refined portrayal of your achievements, values, philosophy, and both personal and professional expertise, far beyond even the most impressive numbers. It serves as a gateway to the properties, solutions, and dreams you represent. An immersive journey into the most fascinating aspects they embody.
Your voice becomes the trusted testimony of those who experience the dream.

The unparalleled persuasiveness of elegant storytelling.
At the highest level of luxury copywriting, the art of selling the dream is expressed through exceptional storytelling. Where dreams transform into the most fulfilling memories and, over time, into a deep and lasting nostalgia.

STORYTELLING

Your readers’ hero’s journey: as individual as their needs and characteristics. What are some of the main stages of your content strategy to become their voice?

• Attention. Yes, attention spans are getting shorter and you need to communicate clearly and concisely what makes you different. Many aspects are marketing issues. Personality is certainly not a marketing issue. Neither is individuality. It's the result of an accurately crafted art: the art of writing. The art of filling words with much more than just a meaning, and connecting them to a purpose driven by a strategy. It's the art of infusing words with specific elements that will unravel in the minds of readers over time.
• Relevance. Once you have captured your readers' attention, you want them to feel like they are in the right place. Whether they are there for a specific purpose or out of curiosity. Relevance is not just about reading meaningful content. It's about entering a cohesive experience structured with complementary content.
• Orientation. Any successful brand, especially a personal brand, is characterized by groundbreaking ideas that not only provide real value to readers and customers, but also aim to improve and change their lives. Professional copywriting is, above all, the art of carving out detailed aspects of one's personality. You don't just offer services and products. You take them along on a journey.