CUSTOMER JOURNEY
STORYTELLING
Create and define relevant Touchpoints
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With the access to this content area, you have the possibility to explore relevant options to define your brand identity: you don't want just to sell products or services, you need to make your brand experienceable. Through the navigation within the different sections, you find insights about how to express successfully every value and ideal your brand is able to embody.
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you have exclusive access to the PRO / BUSINESS AREA.
A premium networking- area that gives you the opportunity to find targeted synergies for:
• content creation and sharing
• storytelling
• create valuable relationships
• find targeted business opportunities
• develop a detailed campaign management and content strategy.
Moreover, from the Pro / Business Area you have early access to the newest related Community Areas, relevant business & lifestyle categories and journeys.
In a story, the audience follows the path and the challenges of the hero, knowing what he's doing, which trigger caused him to act, what he wants, what difficulties he finds along his path, what are the negative consequences if he fails, and the positive if he achieves his goals. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Introduction to brand storytelling.
A thoughtfully defined brand identity is the prerequisite for an efficient customer journey, and the main factor able to make you stand out at any level. The importance for your customers of an identification with your brand's core values has been analyzed in different sections of this content areas... ... ... (content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How to make your brand experienceable, above all emotionally.
• A customer journey as a representation of every ideal your brand is able to embody
• How a compelling storytelling will make your brand part of your customers' lifestyle, and occupy the respective emotional area in your customers' brain.
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• About brand storytelling.
TOUCHPOINTS
As already examined, creating linear sales funnels is essentially a analytical approach: during their decision-making process, customers seldom follow a linear path. This happens because rarely each single level can be able to convince them totally, to move directly to the next level. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• At any time customers have doubts, ask questions, want confirmations: how can your customer journey facilitate their decision-making process?
• Essential characteristics to define the customer journey.
Leading your customers directly to a conversion is not the only important goal. Every touchpoint within the customer journey defined with the most convenient criteria can help a brand to be remembered beyond the sale, to occupy a relevant emotional field in the customers' brain, and to be considered the ideal solution for the related kind of need, problem or situation even at a certain distance of time from when the contact occurred.... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How to characterize every touchpoint of your customer journey with a clear value.
Further important elements to strengthen a customer journey are:
.... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section:
• Essential elements to improve your customer journey.
STORYTELLING
Express a fascinating brand experience
Tendentially, quality is evaluated on the base of measurable, tangible elements, like price, delivery, etc. But the overall experience is often characterized by the emotional factors that a brand is able to communicate. If expressed properly.... ... ... (content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How should information, facts and content be presented in order to help users to better understand connections.
• Which are the main customers' feelings, and how can your brand offer an added value.
The next step is to make customers reach the 2nd level ("I want to buy it"), where a brand is more likely to leave a lasting impression. What are the key factors for achieving successfully the first two levels, and finally also the third, where the brand is able to bind customers both emotionally and through habit?
.... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• A user experience needs to correspond to the brand identity, to their values and ideals. What are important criteria to generate an outstanding customer experience?
STORYTELLING II
Emotional customer loyalty through storytelling
Stories are an effective way to process and memorize information. From the point of view of evolutionary history, people could first process images before using texts. Our brain stem notices and processes first visual stimuli.
... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How should storytelling be structured for brands: main criteria and characteristics.
Before stories even tell about (positive) experiences of customers with a particular brand, they tell about the passion of the people behind a brand during the development and production. All the time and resources invested to think about details, and to develop them in order to create a real added value. They tell about the brand philosophy, the values and ideas about innovation.
... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Essential elements to generate highly emotional visual representations. How can you leave lasting impressions in your users' minds?
• How should your storytelling be defined? Characteristics your content should have.
• How to create strong relationships with your customers, and why they can become brand- ambassadors.
In collaboration with: LOIMEDIA
LOIMEDIA is the marketing division of Storyexpe
