STORYEXPE CONTENT AREA
FOOD, COOKERY & DRINKS
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The access to the content area: "Food, Cookery & Drinks" gives you the possibility to navigate through comprehensive insights about how to create and develop an expressive branding for every activity within the food, cookery and drinks sector.
As a company, professional or influencer, you have the possibility to explore relevant aspects facets of the local and international gastronomy business. This allows you to characterize targeted user experiences, and to stand out with originality and quality. Find your ideal audience, and become an emblematic presence for your lifestyle.
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you have exclusive access to the PRO / BUSINESS AREA.
A premium networking- area that gives you the opportunity to find targeted synergies for:
• content creation and sharing
• storytelling
• create valuable relationships
• find targeted business opportunities
• develop a detailed campaign management and content strategy.
Moreover, from the Pro / Business Area you have early access to the newest related Community Areas, relevant business & lifestyle categories and journeys.
INTRODUCTION
What's more difficult? To stand out with dedication, creativity and perhaps also with tradition, or to make the world (or at least your potential customers) know how you are able to stand out? What matters is that you are strategically positioned, where your presence may represent something more than just your gastronomic offer: something authentic, about your lifestyle, the place, the spirit, the culture, the people around you.
Business and lifestyle activities about culinary and drinks are among the most inspiring, popular and widespread. As in few other sectors, they are capable to embody very detailed cultural facets, where attention for detail can make the difference. Tradition and innovation often merge with unique and fascinating results, in which a simple image is able to tell an entire story.
Opportunities to stand out within the culinary sector are basically endless, as well as the inspiration to create, the individuality to propose something personal, or to reinterpret it .... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• The extraordinary potential of culinary: how to stand for a cultural identity and at the same time for local diversity.
RELEVANCE
The main difficulty within any culinary & drinks business is often to get relevance: a possibility to stand out from the mass, to target your ideal customers and to get visibility.
.... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Essential factors to get relevance: brand identity and naming.
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• Essential factors to get relevance: brand identity and naming (continuation).
• Further essential elements for a branding strategy are.
TRUST / CREDIBILITY BASED DESIGN
Culinary is often connected to individual perceptions and personal experiences; customers decide within a few seconds whether a brand can inspire trust. For this reason, the whole aesthetic of a brand needs to be designed and harmonized in order to communicate subjectively perceivable trust signals. Activities related to food and drinks are generally related to a particular cultural, geographical or lifestyle origin. Therefore, trust elements can be based on: ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section:
• Specific trust elements for the most different aspects of the culinary business.
ORIENTATION
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• Whether it's about a restaurant / diner, a bar / pub, or maybe about a specific wine, or any kind of products: within the culinary sector, customers have generally precise expectations about what they want: read about conscious and unconscious wishes and experiences.
• The navigation through your website, social media profile or menu: which are customers' priorities?
MOTIVATION
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Which factors are able to generate motivation within the culinary sector?
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• 3 decisive prerequisites for the success of a culinary brand or a venue.
• About storytelling in the culinary sector.
CERTAINTY / RISK FACTORS
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• A particular attention to what we eat (and drink) has become an increasingly important factor in recent years: how customers evaluate their purchases, and how you can define your branding and target your offer according to different customer types.
In collaboration with: LOIMEDIA
LOIMEDIA is the marketing division of Storyexpe
