STORYEXPE CONTENT AREA
LUXURY REAL ESTATE

Only with the Storyexpe Content Area
you have exclusive access to the PRO / BUSINESS AREA.
A premium networking- area that gives you the opportunity to find targeted synergies for:
• content creation and sharing
• storytelling
• create valuable relationships
• find targeted business opportunities
• develop a detailed campaign management and content strategy.
Moreover, from the Pro / Business Area you have early access to the newest related Community Areas, relevant business & lifestyle categories and journeys.
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"Luxury real estate" is part of the "Luxury lifestyle & premium brands" content area.
The access to the content area: "Luxury real estate" gives you the possibility to navigate through specific insights about how to create and develop a suitable customer journey for luxury real estate.
The aim is to:
• generate unique premium experiences for your customers;
• create an outstanding brand identity, able to express all fascinating facets of your estates;
• define the most appropriate communication.
LUXURY REAL ESTATE
Luxury real estate offers extraordinary opportunities to generate a unique desirability and to define individual, outstanding added values for properties able to embody the excellence of their art and environment, and to epitomize their (ideal) customers' lifestyles.
What makes a luxury property unique is the possibility to... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How to present a mansion as the highest expression of a person's ambitions.
• Characteristics of an efficient storytelling allowing to present a mansion as an individually desirable object.
Usually pitches, images and videos can present a property from a generic aspect, within which every viewer and visitor can project its own lifestyle and wishes. Luxury estates have the potential of a strong, often outstanding essence. The art of storytelling consists in displaying harmonious details, and outline diversified, complementary aspects. ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How to define potential customers for luxury estate: strategies in order to appeal to individual characteristics.
• Essential elements of customer segmentation, allowing to determine behavior and choices.

(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Characteristics of potential buyers belonging primarily to the dominance- group in luxury estates, and comparison with diversified types of customers.