STORYEXPE CONTENT AREA
FASHION & STYLE
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"Fashion & style" is part of the "Luxury lifestyle & premium brands" content area.
The access to the content area: "Fashion & style" gives you the possibility to navigate through specific insights about how to create and develop a suitable customer journey as a:
• brand
• professional
• blogger / magazine / content creator
• influencer
for brands, professionals, agencies & influencers within the most variegated sectors of fashion & style.
The aim is to:
• generate unique premium experiences for your customers;
• create an outstanding brand identity, able to express all fascinating facets of a (life-)style;
• define the most appropriate communication.
Only with the Storyexpe Content Area
you have exclusive access to the PRO / BUSINESS AREA.
A premium networking- area that gives you the opportunity to find targeted synergies for:
• content creation and sharing
• storytelling
• create valuable relationships
• find targeted business opportunities
• develop a detailed campaign management and content strategy.
Moreover, from the Pro / Business Area you have early access to the newest related Community Areas, relevant business & lifestyle categories and journeys.
FASHION & STYLE
Generally, professional activities around fashion & style are strictly connected to their customers' lifestyle - real and wished: customers often tend to project their idealized image into brands that are best able to embody it. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section:
• For a brand it may be difficult to differentiate sufficiently with its products from its competitors: priorities for different customer types (introduction).
BRANDING
Where products can only moderately make a difference, a strong branding strategy can be able to capture a precise lifestyle, translate it into a clear emblematic presence, and express in all its facets through a compelling communication strategy. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section:
• What defines the value of products in the premium sector?
INFLUENCERS
Influencers have the potential to incorporate directly the lifestyle of a brand, to generate appropriate symbiosis, and conjugate selected brands with their own status. Not the brand, but influencers are the protagonists. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Why synergies are relevant to communicate a brand identity within its diversified aspects.
• Main factors able to distinguish successful influencers (introduction).
AESTHETIC
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• Main characteristics of a harmonized aesthetic for a branding strategy.
RELEVANCE
One of the main factors for a fashion brand to get relevance is the power of identification between customers and the company's image, values and ideals. Customers will project their own image (real and wished) within the brand's lifestyle. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• What is able to characterize experienceable brands?
• What characterizes a compelling storytelling, able to define an outstanding brand identity?
In collaboration with: LOIMEDIA
LOIMEDIA is the marketing division of Storyexpe
