STORYEXPE CONTENT AREA
FITNESS, HEALTH & BEAUTY
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The access to the content area: "Fitness, Health & Beauty" gives you the possibility to navigate through deep insights about how to create and develop an expressive branding and customer journey as a company, professional or influencer within the fitness, health & beauty sector.
It allows to generate a targeted user experience, supporting you in determining your ideal audience and addressing your customers with the most appropriate communication strategy. Through detailed expertise, you can outline an outstanding brand identity for all relevant facets, according to specific customers' needs, wishes and characteristics.
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you have exclusive access to the PRO / BUSINESS AREA.
A premium networking- area that gives you the opportunity to find targeted synergies for:
• content creation and sharing
• storytelling
• create valuable relationships
• find targeted business opportunities
• develop a detailed campaign management and content strategy.
Moreover, from the Pro / Business Area you have early access to the newest related Community Areas, relevant business & lifestyle categories and journeys.
INTRODUCTION
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Main characteristics of fitness, health & beauty categories, in order to determine individual branding solutions.
• Customers' ambitions, motivations, dreams, and your ability to support concrete results.
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• Build your professional identity: propose individual paths to reach generally similar goals and reference models, whether it's for fitness, beauty or health.
PROFESSIONALS & INFLUENCERS
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• The professional role of influencers in fitness (introduction).
RELEVANCE
As a company, a professional or a influencer within the beauty / fitness / health sector, your priority is to stand out and get relevance basically at first sight. Independently of whether it's your website, a landing page or a social media profile, you have generally just a few seconds to communicate relevance to users. ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Essential requisites to build an outstanding presence and branding.
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• Essential requisites to build an outstanding presence and branding (continuation).
TRUST / CREDIBILITY BASED DESIGN
Trust is an essential element for every health, fitness and beauty niche. Customers need immediate confirm about a well-founded expertise, proven results and certainty. ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Relevant trust factors for fitness, health and beauty activities: essential characteristics (from professionals and influencers to brands).
ORIENTATION
In the fitness, beauty and health sectors, the search for a solution is often part of a larger context, that can guarantee lasting results only if pursued in the medium to long term. Once that users have considered your presence / offer to be relevant enough and have found elements of trust, orientation becomes an essential factor. ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Main criteria that users might scrutinize (consciously and unconsciously) before considering your presence / offer to be relevant enough.
• User centered design and marketing: : main steps to simplify the usability and users' orientation.
MOTIVATION
A clear understanding of users' problems, needs, goals and wishes is essential to get the right stimuli to motivate users to follow you. ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Relevant elements for users' motivation.
• How to communicate expertise.
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How can motivation be generated within fitness and beauty niches (continuation)?
CERTAINTY / RISK FACTORS
Uncertainties are a significant factor for the decision- making process in fitness, health and beauty sectors, and can lead to a buyer's remorse. Uncertainties may arise for example if: ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• The inner dialogue: questions and uncertainties that users may have throughout the decision- making process. The importance of orientation, trust elements and security.
In collaboration with: LOIMEDIA
LOIMEDIA is the marketing division of Storyexpe
