STORYEXPE CONTENT AREA
LUXURY LIFESTYLE & PREMIUM BRANDS
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The access to the content area: "Luxury lifestyle and Premium brands" gives you the possibility to navigate through deep insights about how to create and develop a suitable branding strategy and an accurate customer journey for a luxury brand and an exclusive lifestyle- orientated presence.
The aim is to:
• generate unique premium experiences for your customers;
• express and improve an outstanding brand identity in all its facets;
• define the most appropriate communication.
This navigation area analyzes at several stages of a customer journey specific characteristics, needs and questions of your ideal audience.
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A premium networking- area that gives you the opportunity to find targeted synergies for:
• content creation and sharing
• storytelling
• create valuable relationships
• find targeted business opportunities
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Moreover, from the Pro / Business Area you have early access to the newest related Community Areas, relevant business & lifestyle categories and journeys.
INTRODUCTION
What has the ability to make a experience truly extraordinary? What can confer a particular value to your brand's concept of exclusivity? A uniqueness that is truly beyond any reasonable measure, making it absolutely outstanding. An object of desire that emerges from the mass with an exceptional aura. Something able to embody wishes, ambitions and individual lifestyles. Something able to valorize a business.
... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Why are certain objects able to reach values that exceed all estimations and comparisons? What can make a brand experienceable?
• How should a brand tell - and develop - the own story, in order to be conform with their customers' expectations, values and lifestyle?
Luxury is not just a business. And for those who live it (really, not only as a mere representation on their social media profiles), it's more than just a lifestyle.
Luxury is the freedom to experience time in the most individual way.
It is the search for beauty, and the continuous gratification through it. Not only where it manifests itself in the most evident ways, but equally in the small moments. Whether it is a hotel or resort, a travel agency, a fashion brand, or any other in the luxury sector: the art to (re-)present beauty results in the ability to make it experience individually. Your brand is at the same time a gate to prestige, refinement and power.
... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Luxury: the art to create individual solutions to suit each customer.
• The strength of a brand consists in its ability to reflect individual wishes, with a clear understanding for customers' lifestyle.
ART & CULTURE
AS AN ADDED VALUE FOR LUXURY
The ability to valorize art and culture coherently with the own brand identity (and through an accurate strategy) can significantly enhance the value and reputation of a brand, leaving a lasting impression and representing harmonized details of a specific cultural (life-) style.
The search for beauty even (and above all) where it is unexpected.
... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• A cultural depth able to represent a real added value and to enrich an experience, giving customers the possibility to explore deeper facets of a brand.
• The importance of creating a suitable strategy able to reflect the uniqueness of a brand - and of its customers.
BRAND EXPERIENCE
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Main factors characterizing the stages of a customer journey.
RELEVANCE
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Essential requisites to gain relevance with a luxury / premium brand.
• Important factors to improve your brand and your presence as a luxury / premium brand.
TRUST / CREDIBILITY BASED DESIGN
A credibility based design for luxury / premium lifestyle orientated brands is characterized by the strength to communicate trust through: ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Essential trust factors; which are the most relevant and why are they so important?
• How can you confer value to your brand / professional activity through trust factors?
ORIENTATION
Once you have gained users' attention, it must be directed where it is needed: with a simple and intuitive navigation, users can understand at any time how to proceed with your customer journey. Factors for an improved usability are:
... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Factors to improve the usability of your customer: from the structure to terminology.
Users evaluate permanently their current situation, consciously and unconsciously, comparing the perceived reality with their expectations. A brand that wants to communicate a specific image, has to ensure that customers can experience the journey on an individual basis. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Design of an individual customer journey: characteristics and essential factors related to different kind of users.
MOTIVATION
To define an individual motivation for a luxury / premium brand means primarily to generate a specific desire. Every brand needs to delineate with original elements the art to recognize and interpret its (ideal) customers' emotional factor: what has the strength to embody their wishes, lifestyle and ambitions?
The most successful luxury brands are characterized by the ability to determine and illustrate a unique value for what is rare. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Which factors determine the price of luxury goods and services?
• Which behavior patterns can be particularly useful within a customer journey related to luxury goods and services, and how should they be used?
• Brand reputation: essential factors and characteristics.
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• The behavior pattern "Scarcity" for Luxury / Premium brands.
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• The importance of exclusivity for Luxury / Premium brands: how exclusivity can influence customers' decisions.
CERTAINTY / RISK FACTORS
The purchase of luxury goods and services is generally connected with a relatively high expense, which is often determined by very emotional and individual factors. An essential prerequisite for a brand is to know how to communicate trust and reliability. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section:
• How can trust elements help to increase the sense of certainty of customers, especially for their first purchase.
In collaboration with: LOIMEDIA
LOIMEDIA is the marketing division of Storyexpe
