STORYEXPE CONTENT AREA
TRAVEL, TOURISM & HOSPITALITY
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The access to the content area: "Travel, Tourism & Hospitality" gives you the possibility to navigate through comprehensive insights about how to create and develop an expressive branding and a customized customer journey within the travel, tourism & hospitality sector.
As a company, professional or influencer, you have the possibility to explore relevant aspects and complementary facets of the travel sector. This allows you to characterize targeted user experiences (e.g. adventure, cultural, relax, etc.), determine your ideal audience and address your customers with the most appropriate communication strategy.
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INTRODUCTION
Even within highly competitive markets, it's possible to characterize and differentiate a travel experience through many aspects. Market knowledge, outstanding ideas and attention for details can support you in the creation of a fascinating branding. Whether you are a travel agency, a hotel or resort, a professional providing services within the travel sector, or you create unique experiences. ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How to stand out and generate a true added value in the travel industry.
• The ability to understand and represent the spirit of a place even from simple images and videos.
Generate your travel experience: what added value can you offer?
How can you enrich your offer (and your customers' experience)? ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How to communicate a destination to users: the search for beauty and gratification.
A complementary destination, marketing and communication strategy will facilitate the traveler's individual experience, making it more intense. Something to share, to remember and maybe to repeat. ... ... ...(Content only for members. Unlock unlimited access to continue reading).
In this section:
• Customers considering the same offer can have very different priorities and characteristics.
RELEVANCE
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Different user types within the travel, tourism and hospitality sector. Knowing their characteristics, main criteria and individual priorities to get relevance.
It should be considered that the same offer can be addressed contemporary to completely different types of customers (see the navigation area "User centered design & marketing"). As known, images are generally the most expressive way to communicate a message. If your targeted audience consists in customers belonging primarily to the stimulance group,
... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Target your communication: relevant details for diversified audiences.
• Relevance for influencers / content creators.
TRUST / CREDIBILITY BASED DESIGN
In the travel, tourism & hospitality sector, credibility and trust elements are of crucial importance to convince users to proceed with the customer journey. Aesthetic, defined through a harmonious presence, is a key factor to generate credibility, and is generally established at first glance, within a few seconds. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section:
• Credibility based design: how do users build their trust during their decision making process?
ORIENTATION
Users permanently evaluate their current situation (consciously and especially unconsciously) within a sales funnel, comparing what they perceive with their expectations, needs and wishes. After they have determined relevance in your offer and sufficient elements of trust, it's important to reduce their cognitive effort... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Conformity: how the navigation through your website or landing page should be conform with their experiences and expectations related to your offer.
• Which factors can take users to abandon your website / profile?
MOTIVATION
The predominant part of a decision-making process happens subconsciously and is largely emotionally driven, among others through the limbic system. Decisions that we believe we have taken on a rational basis, are essentially the result of deeper, emotional criteria. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section:
• What can influence a decision (consciously and subconsciously)? Communicate the most appropriate motivations.
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• Essential requirements for a strong customer journey.
CERTAINTY / RISK FACTORS
Within the travel, tourism and hospitality sector, customers usually pay close attention to potential risk factors before making a decision. Typical questions (before and after a purchase / booking) are: ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section:
• The inner dialogue: which questions customers might have, in order to understand their needs and wishes.
(Content only for members. Unlock unlimited access to continue reading).
In this section:
• How to close the decision- making process at the end of a purchase.
• Safety as an essential element.
In collaboration with: LOIMEDIA
LOIMEDIA is the marketing division of Storyexpe
