USER EXPERIENCE
PERSONAS - part 1
User- centered design & marketing
"Man can indeed do what he wants, but he cannot will what he wants."
- Arthur Schopenhauer -
GO BACK TO: CENTRAL NAVIGATION AREA
The access to this area allows you to define and evolve a comprehensive, detailed user centered branding and marketing strategy. You have the possibility to navigate through deep insights about the ways to create a joy of use for your brand, and to improve a customer experience beyond data and demographics. The main focus of this navigation area is to express a strong emotional capacity for your brand.
USER- CENTERED DESIGN & MARKETING
Create and design a joy of use
• Identity driven brand management
• Emotionally relevant experiences
• Emotional systems
• Personality types
• Neuromarketing
• Rationality vs. emotionality
• Visual brand communication
• Joy of use
• User centered design & marketing
Only with the Storyexpe Content Area
you have exclusive access to the PRO / BUSINESS AREA.
A premium networking- area that gives you the opportunity to find targeted synergies for:
• content creation and sharing
• storytelling
• create valuable relationships
• find targeted business opportunities
• develop a detailed campaign management and content strategy.
Moreover, from the Pro / Business Area you have early access to the newest related Community Areas, relevant business & lifestyle categories and journeys.
Every brand has an emotional capacity in its core, based on your customers' ideals, values, expectations. A brand can do much more than just selling products or services, solve problems and satisfy needs: it can generate an identity able to create a genuine feeling of happiness... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• A joyful experience: how can your brand become an emblematic presence.
Usability is a relevant factor for a joyful user experience. Important steps are:
... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How to improve usability through customer analysis; have a clear understanding of the lifestyle that your brand can be able to epitomize.
• Evaluate the concrete opportunities to integrate a joyful experience.
• Facilitate users' orientation within your brand experience.
The ability to define and develop an immersive, joyful brand experience for your customers is an essential requirement. In particular for... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Define a brand experience for premium / luxury brands
• Brand identity: how can your brand embody a specific lifestyle.
• Brand experience: the importance of a joy of use.
IDENTITY- DRIVEN BRAND MANAGEMENT
NEUROMARKETING: RATIONALITY VS. EMOTIONALITY
For the development of a campaign, whether it's social media marketing, google, etc., customers are determined on the basis of commonly known criteria, . The wide range of data available to detect the ideal customers, allows generally to define a precise targeting (corresponding to the questions: who, when, what and where?) . However, two other fundamental elements can be considered only to a limited extent: why and how.
Through the broad amount of data, you can determine easily who your (ideal) customers are... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Analyze and improve users' experience on the base of the most important questions (who, when, what, where, why and how).
• How the "why" will influence users' decisions: share your customers' values and beliefs.
Your brand can have the power to embody a lifestyle, to communicate values, to express a sense of quality.
The human brain is a complex organ, whose capabilities and operating patterns are continuously revealed by new scientific researches. It's still controversial in what extent in neuromarketing rationality is subject to the action of the unconscious.
Emotions and reason are integrated systems... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Emotions or rational process: what leads customers to a decision?
• What can induce a decision even before a subject is able to process it cognitively?
• How to communicate a message by appealing to emotions?
EMOTIONALLY RELEVANT EXPERIENCES
A lasting joy of use results from a growing perception of value, that will foster an enduring relationship. Essential elements are: ... ... ... (content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Functionality: how to ensure that interactions during the customer journey can trigger positive sensations.
• Design: a really exceptional experience comes from outstanding design solutions, able to confer an increased, maybe surprising added value.
How can a brand inspire an enduring joy of use? ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Which unique identifiers are basic elements to characterize a customer journey?
One of the most captivating aspects of a brand identity is to identify, develop and measure your customers' relevant emotional motivators, and to integrate them in a harmonized branding and storytelling. Generally, these triggers act unconsciously in the customers' minds... ... ... (content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• How to create targeted and compelling experiences.
• Risks to avoid when generating new campaigns.
• Important indicators for storytelling campaigns.
In collaboration with: LOIMEDIA
LOIMEDIA is the marketing division of Storyexpe
