USER EXPERIENCE
PERSONAS - PART II
User- centered design & marketing
"Man can indeed do what he wants, but he cannot will what he wants."
- Arthur Schopenhauer -
GO BACK TO: CENTRAL NAVIGATION AREA
The access to this area allows you to define and evolve a comprehensive, detailed user centered branding and marketing strategy. You have the possibility to navigate through deep insights about the ways to create a joy of use for your brand, and to improve a customer experience beyond data and demographics. The main focus of this navigation area is to express a strong emotional capacity for your brand.
USER- CENTERED DESIGN & MARKETING
Create and design a joy of use
• Identity driven brand management
• Emotionally relevant experiences
• Emotional systems
• Personality types
• Neuromarketing
• Rationality vs. emotionality
• Visual brand communication
• Joy of use
• User centered design & marketing
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A premium networking- area that gives you the opportunity to find targeted synergies for:
• content creation and sharing
• storytelling
• create valuable relationships
• find targeted business opportunities
• develop a detailed campaign management and content strategy.
Moreover, from the Pro / Business Area you have early access to the newest related Community Areas, relevant business & lifestyle categories and journeys.
EMOTIONAL SYSTEMS
Knowing your customers beyond their analytical / demographic characteristics is an indispensable prerequisite for an individualized customer approach. Analytic tools can certainly offer a broad number of insights, allowing to target your ideal audience. But only by knowing their wishes, values and expectations above analytical data, it's possible to address them accordingly. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Distinction between different states of personality, relevant for a decision-making process.
• How can you categorize different types of customers with detailed characteristics?
The three main emotional systems are grouped on the base of the following primary characteristics:
... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Description of the three main emotional systems; characterization of the typical customers belonging to each system and how they influence your (potential) customers' decision- making process.
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Emotional systems: how to categorize and target a specific audience.
• Characterization of customer types and behavior (dominance - stimulance - balance).
• Diversified and targeted priorities for different customer types.
PERSONALITY TYPES
The difference between successful and less (or unsuccessful) brands is that successful brands are able to occupy a determined place of the emotional area within the customers' brain, through their specific characteristics. They become an emblematic, iconic presence, symbolizing the ideal solution to this specific lifestyle or kind of needs / problems.
Defining your customers' personality type is an essential prerequisite to develop and improve your brand creation, brand management and communication, with the aim to address your ideal customers optimally... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Essential elements to assign an emotional affiliation to your brand.
• Emotional systems to improve your brand positioning.
These measures should result in a holistic, diversified and complementary branding: it characterizes your entire customer approach, visual perception, off- and online- presence. Often the first impression of your website already decides whether or not you will be able to address your users emotionally. ... ... ... (Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Tools and examples for visual brand communication.
• Determine your customers' emotional systems in order to structure and target your markets.
VISUAL BRAND COMMUNICATION
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• The most proper colors for each emotional system: dominance, stimulance, balance.
Images vs. Text
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Visual information and written information: how customers' processing of data is (partially) handled in the subconscious, and influences the decision making process.
• Different priorities for stimulance, dominance and balance.
(Content only for members. Unlock unlimited access to continue reading).
In this section
(among others):
• Use of images and texts: where images are more expressive, which common mistakes to avoid, and how a targeted text can make a clear difference, helping to differentiate the image.
• Tools, descriptions and examples for different groups (dominance, stimulance, balance).
In collaboration with: LOIMEDIA
LOIMEDIA is the marketing division of Storyexpe
