STORYEXPE CONTENT AREA

Create, define and evolve your brand with a fascinating identity. Explore a great number of diversified approaches to improve your brand identity with compelling characteristics. Navigate through a detailed road map with exhaustive content areas, providing in- depth insights and intensive branding and marketing opportunities, helping to define (among others) a:

Outstanding Brand identity
Compelling, original
Communication strategy
Targeted Brand
storytelling
Strong Brand awareness

Be part of exclusive networking opportunities and find optimal synergies, for example for content creation and sharing. As a member of the content area, you have automatically all features of the Master Resident status (full access for 12 months). 

Read more here.

The Content Area is (among others) for:

 

• Brands / companies     • Professionals    • Agencies    • Influencers    • Users wishing to create / define an outstanding presence    • Activities looking for targeted visibility.

NAVIGATION AREAS:

AREA 1

AREA 2

AREA 3

(content regularly updated)

Customer journey:

sales funnels
User centered design

& marketing
Storytelling

& touchpoints

OPTIONS & PRICING

BUSINESS & LIFESTYLE CATEGORIES

From this navigation area, you have the possibility to access all relevant Community Areas, groups, journeys and content about your selected business & lifestyle categories. This allows you to have a complete overview of all sectors and content, to plan detailed campaigns, explore all facets of each category and find optimal opportunities and synergies.

Luxury
Exclusive real estate
Fashion & style
Fitness, health & beauty
Travel, tourism & hospitality
Food, cookery & drinks

About the Navigation Area 1:

 

CUSTOMER JOURNEY: SALES FUNNELS

 

Access

The access to this area gives you the possibility to navigate through deep insights about how to structure a customer journey. It allows you to develop a detailed expertise about consumer behavior related to sales funnels. The main navigation area includes, among others:

Credibility bases design

 

• Create trust

Trust and credibility are among the most important factors for a sales funnel, to reach a conversion. For a user, it takes just about 2 seconds to evaluate the elements mentioned above and to decide, whether or not your web presence / profile is trustworthy. An insufficient expression of the trust- factor is one of the main causes why a sales funnel is abandoned.

Cognitive ease

 

• Express your USP

How can you structure your customer journey in order to provide the most intuitive experience, allowing customers to make those choices they consider the most rational?

Generate relevance

 

Find appropriate ways to stand out with your presence, and define a clear added value compared to your competitors.

Motivation

 

Understand the criteria by which you can define and customize the most appropriate impulses to lead customers' intentions straight to the most indicated solutions.

 

• Persuasive copywriting

• Behavior patterns

• Generate a compelling customer journey

Orientation

 

This is one of the fundamental aspects of your customer journey: at the point of the sales funnel where users have judged your products / services to be relevant enough, they need a clear, intuitive orientation to the conversion; elsewhere,  they're likely to leave the funnel quickly.

 

• Create and improve a intuitive navigation
• Optimize the customer experience
• Facilitate the customers’ decision making process at any level.

Create sales funnels


• Characterize sales funnels
• Improve the structure of sales funnels

 

The human brain doesn't act schematically or rational; the customer journey that users follow is not necessarily linear. What should you take into account to generate an optimized customer journey? Understand and define what characterizes the users' behavior during your customer journey, and ultimately their final decisions.

Risk factors

 

Knowing your customers means knowing how to prevent their main doubts & concerns.


• Avoid the risk of abandon

Cognitive dissonance


• Buyers' remorse

Explore different essential elements that allow you to reduce the risk of buyers' remorse, and give customers the feeling that they have done everything right.

About the Navigation Area 2:

 

USER CENTERED DESIGN & MARKETING

 

Access

The access to this area allows you to define and evolve a comprehensive, detailed user centered branding and marketing strategy. You have the possibility to navigate through deep insights about the ways to create a joy of use for your brand, and to improve a customer experience beyond data and demographics. The main focus of this navigation area is to express a strong emotional capacity for your brand, among others with:

Create and design a joy of use

 

• Generating Personas

• Improve your usability

The great amount of available data allow to target very specific audiences. But without a clear scheme about your customers and a consistent branding strategy, all data often result in a overload difficult to interpret. The consequences are a poorly resonant experiences for your (potential) customers. See the most important steps to create a joyful user experience beyond data and demographics.

Emotionally relevant experiences

 

• Functionality vs. design

Your brand can have the power to embody a lifestyle, to communicate values, to express a sense of quality. A lasting joy of use results from a growing perception of value, that will foster an enduring relationship. Learn about the most important factors you need to generate emotionally relevant experiences.

Visual brand communication

 

• Brand positioning 
• Colors
• Images vs text

The difference between successful and less (or unsuccessful) brands is that successful brands are able to occupy a determined place of the emotional area within the customers' brain. It's possible to appeal to each emotional system through diversified elements: explore essential factors that can characterize your brand, and learn how to define properly your customers' personality types. 

Identity driven brand management


• Neuromarketing: rationality vs. emotionality

Every brand has an emotional capacity in its core, based on your customers ideals, values, expectations. Your brand can become an emblematic presence / solution for this type of products and situation in customers' live. Learn here to understand why customers make specific decisions, in order to understand their implicit impulses, motivations and emotions.

Personality types

 

It's assumed that without the emotional influence, rational decisions could not even be made. Explore which unique identifiers are able to characterize your clear and consistent customer journey. 

Emotional systems


• Know your customers beyond analytical / demographic data.

About the Navigation Area 3:

 

STORYTELLING & TOUCHPOINTS

 

Access

With the access to this content area, you have the possibility to explore relevant options to define your brand identity: you don't want just to sell products or services, you need to make your brand experienceable. Through the navigation within the different sections, you find insights about how to express  successfully every value and ideal your brand is able to embody.

Storytelling


• Create and define relevant touchpoints
• Express a fascinating brand experience

 

A compelling storytelling needs to be generated far beyond simple data and demographics. It's the expression of a complementary brand identity, able to represent variegated facets of your target, and to appeal to different kinds of customers. This sections analyzes, among others, the importance to define every touchpoint of your customer journey consistently and with fascinating content.

 

Emotional customer loyalty through storytelling

 

Stories have the power to attract users' attention, even for a longer period, and they are more likely to leave lasting impressions. But more importantly, they help users to better understand connections. What are the key elements that help you to characterize successfully your brand's emotional factor?

OPTIONS & PRICING

Type of content: text - images - infographics

Translations Italiano Deutsch Français Español

Translations

Italiano

Crea, definisci e sviluppa il tuo brand con un'identità affascinante. Esplora un ampio numero di approcci diversificati per migliorare la tua brand identity con caratteristiche convincenti. Naviga attraverso una mappa dettagliata con contenuti esaustivi, che comprendono approfondimenti estesi ed opportunità per branding e marketing riguardanti (tra l'altro):

• modalità per definire una brand identity eccezionale

• definire una strategia di comunicazine accattivanete e originale.

Puoi essere parte di opportunità mirate ed esclusive di networking e trovare sinergie ottimali, tra l'altro per la creazine e la condivisione di contenuti.

 

Questa Content Area è per (tra gli altri):

 

• Brands / aziende     • Professionisti    • Agenzie   • Influencers    • Utenti che desiderano creare / definire una presenza straordinaria    • Attività in cerca di visibilità mirata.

Deutsch

Erstellen, definieren und entwickeln Sie Ihr Brand mit einer faszinierenden Identität. Entdecken Sie eine Vielzahl von unterschiedlichen Konzepten, um Ihre Markenidentität mit überzeugenden Eigenschaften zu verbessern. Navigieren Sie durch eine detaillierte Roadmap mit umfassenden Inhaltsbereichen, die detaillierte Einblicke und intensive Branding- und Marketingmöglichkeiten bietet, unter anderem zur Definierung von:

• einer außergewöhnlichen Brand Identity mit aussagekräftigen Alleinstellungsmerkmalen

• einer überzeugenden, originellen Kommunikationsstrategie.

Seien Sie Teil gezielter, exklusiver Networking-Möglichkeiten und finden Sie optimale Synergien, z.B. bei der Erstellung von Content.

 

Die Content Area eignet sich (unter anderem) für:


• Brands / Unternehmen • Experten • Agenturen • Influencer • Nutzer, die eine herausragende Präsenz aufbauen / definieren möchten • Aktivitäten auf der Suche nach gezielter Sichtbarkeit.

Français

Créez, définissez et évoluez votre marque avec une identité fascinante. Explorez un grand nombre d'approches diversifiées pour améliorer l'identité de votre marque avec des caractéristiques convaincantes. Naviguez à travers une feuille de route détaillée avec des zones de contenu exhaustives, fournissant des aperçus approfondis et des opportunités intensives de branding et de marketing, aidant à définir (entre autres) a:

• identité de marque exceptionnelle

• une stratégie de communication originale et convaincante.

Participez à des opportunités de mise en réseau ciblées et exclusives et trouvez des synergies optimales, par exemple pour la création et le partage de contenu.


Le Content Area est destiné à (entre autres):


• Marques / entreprises • Professionnels • Agences • Influenceurs • Utilisateurs souhaitant créer / définir une présence marquante • Activités recherchant une visibilité ciblée.

Español

Crea, define y evoluciona tu marca con una identidad fascinante. Explore un gran número de enfoques diversificados para mejorar la identidad de su marca con características convincentes. Navegar a través de una hoja de ruta detallada con áreas de contenido exhaustivas, proporcionando una visión en profundidad y un intenso branding y oportunidades de marketing, ayudando a definir (entre otras cosas) a:

• identidad de marca destacada

• una estrategia de comunicación original y convincente.

Participe en oportunidades exclusivas de creación de redes y encuentre sinergias óptimas, por ejemplo, para la creación y el intercambio de contenidos.


El Content Area es para (entre otros):


• Marcas / empresas • Profesionales • Agencias • Influencers • Usuarios que desean crear / definir una presencia destacada • Actividades que buscan visibilidad dirigida.

In collaboration with: LOIMEDIA

LOIMEDIA is the marketing division of Storyexpe